Marketing Portfolio

This marketing portfolio highlights Tom Warneke’s work promoting software products in his product management and marketing roles at two electronic design automation companies. In these roles, Tom also presented seminars and product demonstrations throughout North America, Europe and Asia. Please click on links to access referenced content.

Demo Disc for PADS-PowerSuite

This demo disc was distributed on a CD-ROM that contained a PowerPoint presentation with integrated product demos. It showed how PADS and their partners’ tools, such as Hyperlynx, were integrated to work together through the end-to-end electronic design process. Tom authored the presentation content in PowerPoint, and recorded the narrated demos using Lotus ScreenCAM. The presentation content is viewable in this PDF file (link). Hyperlynx was acquired by PADS Software,
and PADS has since been acquired by Mentor Graphics.

Signal Integrity Whitepaper

Termination Techniques for Enhanced Signal Integrity and Electromagnetic Compliance. 1996. Asian Electronics Design Automation and Test Conference Proceedings. This whitepaper was co-authored by Tom Warneke of PADS Software and Steve Kaufer of Hyperlynx. The purpose was to elevate awareness of the advanced EDA tools offered by each company. The paper was presented by Tom in Beijing, Seoul and Taipei.

UniCAD Product Brochures

UniCAD was a computer aided design software company—subsequently acquired by Cadence Design Systems—that had three product lines, and these product brochures were authored by Tom: UniSolveUniCADUniCam.

Published Articles

Below are five articles that were published in trade journals to generate interest in UniCAD and its

Warneke, Tom. (June, 1995). Up-front analysis minimizes iterations.
Electronic Engineering Times, Issue 852, 82.

Warneke, Tom and Hopf, Steve. (June, 1994). Tools interact in design analysis. IEEE Spectrum, Volume 31, Number 6, 41-43.

Warneke, Tom. (July, 1994). Concurrent analysis is key to advanced
packaging design. Computer Design.

Warneke, Tom and Carlson, Brian. (October, 1994). A work in progressPrinted Circuit Design, Volume 11, Number 10.

Warneke, Tom. (February, 1995). UniSolve concurrent-analysis tool suite. EDN. 65.